Unlock New Revenue Streams. Optimize Your Occupancy.
PROOH OOH AD-NETWORK CONVERTS CONVENTIONAL MEDIA BUYS INTO AUDIENCE BUYS MAKING OOH MEDIA MORE ACCOUNTABLE & AFFORDABLE.
Sell Media on Audience Impressions
Generate more revenue from your media sites by selling on audience reach instead of fixed rental. Acquire new customers, shorten your sales cycle & optimize occupancy.
Applies to both Static & PDOOH
Prooh's Ad-Network is a demand side platform which enables planning, selection, buying, installation and reporting of traditional OOH & programmatic digital DOOH campaigns.
Assured Business with Quaterly MG
Prooh engages with media owners as an exclusive sales partners for audience buys. MG shall range between 1cr to 5cr p.a. actual business topline earnings is estimated at 2x-4x of the MG amount.
PARTNER WITH US: Process of On-Boarding a Media Owner
Our industry leading ad-network platform helps media owners unlock the full value of their media sites through automation, business optimization and support for programmatic transactions with complete transparency in terms of client-direct pricing and validation of actual impressions delivered.
1. Mapping Road Segments, eco-systems & Media Inventory(Static & DOOH)
A road Segment is a section of a route where all vehicles getting in must also exit with no pilferage in the vehicle count. Such Road Segments are also classified as arterial, connecting and neighbourhood roads to facilitate audience planning. All the media sites (Static+DOOH) present on each Road segment and indoor ecosystem are identified, processed & updated with seller details, indicative MOP and data of previous advertisers. Each media unit represents a Prooh score/site indexing score making the selection process fast & dependable.
2. Integrating traffic, poi & Mobile Data to forecast audience impressions
Prooh accurately converts vehicle numbers into audience impressions using google's speed data, R.T.O vehicles circulation data & D.U.L.T audience approximation data. Such aggregated data goes through 500M+ POI location pings/SDK data attributing route presence of lookalike audiences to find locations frequented most by various target audience segments. Our Robust and verified Algorithms has accreditation of IIT madras and other Industry sources which attributes traffic and profiling for forecasting impressions.
3. Your vacant Inventory becomes ready-for-sale on audience impressions
Investments will increase when OOH becomes measurable. With PROOH ad-network, a brand only pays for the target audience impressions instead of total impressions and applies the % of target audience to the current market operating rentals of the media site resulting in 20 to 40% savings. Such a justified method of arriving at ooh media pricing shall result into allocation of more budgets from existing spenders and fresh budgets from brands which are either startups or large brands not pursuing ooh. Prooh is bringing online buying practices in ooh.
4. prooh enables planning, BUDGETING, SITE SELECTION & CONTEXTUAL TARGETING
Prooh Planning and Buying Platform loads thousands of data-points of cities, zones, routes, road segments, establishments of interests, SDK/Mobile data, Audience Reach & Adjusted Price of Media sites, previous advertiser’s data and PROOH SCORE all at once, to quickly shortlist road segments, ecosystems and ideal sites (OOH AND DOOH) targeting the desired audiences for the brand. Contextual Targeting and programmatic scheduling in leads to higher spending since it boosts targeting ability and reduces wastage in Media investments.
5. Campaign Installation through traditional & programmatic methods
Campaigns are installed using conventional methods of printing, installation & innovations for static OOH with minimum lead time & through automated content scheduling for DOOH. Our industry leading DOOH software helps media owners unlock the full value of their network and support programmatic transactions. While automation takes care of sales, the media owner still maintains full control over their inventory by approving each ad, its forecasted rental before it is installed on their static/dooh sites.
6. BUDGET BASIS FORECAST & ACTUAL PAYMENT BASIS IMPRESSIONS VALIDATION
The campaign investment budget is forecasted basis the adjustment of the target audience vs the total impressions available at a location to the Market operating price of each site. At this stage of providing a work-order to PROOH, the client saves min 20% on the MOP. However, the actual payment is computed after validation of actual impressions captured through live data (traffic & sdk) during the actual campaign duration. The final payment may be 5%+- of the PO Value. Large variations may occur due to some events which results into steep fall and rise in the traffic during the campaign days.
7. End to End Workflows with 100% Transparency
Analyse Geographies, Audience Segmentation, Audience planning, Site Selection, Site pricing based on Target audience adjustment, reporting of execution, proof of display, Validation of Impressions delivery and final pricing. All in real-time and on a Single view dashboard accessible by client/media owner & prooh. Campaign reporting is achieved through submission of Date-time-stamp Camera for OOH and through a Log report in PDOOH. Complete transparency is provided in terms of client- supplier pricing & prooh earnings.
8. EARNING POTENTIAL OF MEDIA OWNER WITH PROOH AD-NETWORK
Each media owner is paid 70% of the client invoice value. Prooh retains 30% of all media billings and also charges the client 4% fee for logistics and management of their campaign. In addition to servicing quarterly MG’s to the media owner, other substantial investments include - building Technology, acquisition and processing of data (sdk and traffic) along with fixed costs towards procurment of various IOT devices & software licenses only to make a media owners site measurable and sellable on “impression based buys”.
Do you Know about your sales loss?
In spite of publishing a Monthly Card Rate for each site, the OOH media owners also have a floor price i.e The Minimum Monthly Operating Rental which is arrived at after discounting sizable vacancy for the year.( generally 33%). The market operating rate or the minimum transaction rate still attracts Volume discounts, cash discounts and sales cost to the media owner for securing bookings from brands/agencies. Especially post covid, the media owners at large are observing much higher vacancy which is resulting in small-mid size media owners to EXIT the business and making large media owners reporting operating losses. Such increased media vacancy at each site level is multiplied by the minimum monthly Operating Rental to arrive at the total sales loss for a media owner's entire business. Such data becomes the foundation for PROOH to engage with every media owner for onboarding their sites on its AD-NETWORK platform and open the media for sale to brands which are looking to make investments in measurable OOH thus increasing occupancy for the participating vendor.